Magical Gems Match 3 Privacy Policy

Last Updated: April 1, 2026

At Magical Gems Match 3, protecting your privacy and personal data is among our highest priorities.This policy explains in clear terms how we obtain, make use of, store, and protect information when you use our mobile game application.Your access to and continued use of Magical Gems Match 3 signifies that you have read this policy and agree to the data practices described within this document.

Information We Collect & How We Use It

Device & Network Information

To improve app performance, ensure stable operation, and deliver a more personalized experience, we automatically collect certain technical and usage-related information, such as:

l   How you interact with the app, including your taps, navigation, and session length

l   Other applications installed on your device and related permission settings

l   Hardware details, including your device model, operating system version, and brand

l   Network-related data, such as connection type and IP address for service optimization

l   Unique device identifiers, including those provided by Firebase

l   System preferences including language, time zone, and SIM card region

l   Advertising identifiers and technologies similar to cookies for ad services

All information is encrypted during transmission and storage.We may share this data in a secure manner with trusted analytics partners, including Firebase, Facebook Analytics, and our internal ECS system.

User Experience & Activity Data

We also process information to better customize your in-game experience and improve our services:

l   Platform details including SDK versions and system build information

l   Timestamps, session logs, and usage history

l   Temporary advertising identifiers assigned to your device

l   Location information (only if you choose to provide consent)

l   Statistics related to app store performance and advertisement engagement

Your Android Advertising ID is used only for personalized ads and analytics.It is never connected to permanent device identifiers such as IMEI or MAC address, nor to any sensitive personal data.

Advertising & Analytics Services

We work with responsible third-party advertising partners to show relevant and non‑intrusive advertisements inside the app.Our practices include:

l   Using anonymized Google Advertising IDs to support personalized advertising

l   Measuring ad performance and putting anti-fraud systems in place

l   Creating aggregated, non-identifiable user profiles based on IP-derived location

l   Using cookie-like technologies to improve ad relevance during your session

Third-Party Service Integrations

Magical Gems Match 3 integrates software development kits (SDKs) provided by reputable, vetted third-party service vendors to power core app functions, including in-depth data analytics and sustainable app monetization. The key third-party partners we collaborate with fall into the following two categories:

l   Advertising & Monetization Platforms: Google AdMob, Facebook Audience Network, IronSource, AppLovin

l   Data Analytics & Insights Tools: Firebase, Facebook Analytics, and our proprietary internal analytics system

These authorized third-party partners may collect and process specific types of user and device data to fulfill their designated services, including the following categories:

l   Basic device identification and specification data, used solely to deliver targeted and relevant advertising content

l   Anonymized user in-app behavior and interaction data, to optimize ad delivery efficiency and improve overall campaign performance

l   Specialized data signals dedicated to identifying, monitoring, and preventing fraudulent advertising activities and unauthorized behaviors

It is important to note that all data collection, storage and usage activities carried out by these third-party partners are governed and regulated by their own independent privacy policies, rather than our own terms. For full details on how each partner handles user data, please review the dedicated Third-Party Privacy Policies section located later in this document.

Data Collection and Security Measures

Automatic Data Collection Within the Application

As soon as you open and start using Magical Gems Match 3, our system will automatically gather the types of information clearly outlined in this privacy policy. Every step of this data collection process follows international privacy laws and strict internal data management rules, guaranteeing full transparency, legality and regulatory compliance for all data-related operations from the very first time you access the app.

Third-Party App Store Data Sharing

When you download and install Magical Gems Match 3 through official digital distribution platforms such as Google Play, we may receive a limited set of non-sensitive data from these marketplaces. This includes basic app installation logs and anonymized device identification codes, and all such data transfers are carried out in full accordance with each platform¡¯s official terms and regional data protection regulations.

Data Storage and Retention Rules

We will only store your personal information for the shortest time required to maintain the normal operation and core services of Magical Gems Match 3. If the app¡¯s services are permanently discontinued at any point, all user data collected will be safely and irreversibly deleted, eliminating any risk of unauthorized access, data leakage or leftover stored information.

Legal Foundations for Processing User Data

All processing of user personal data is carried out based on valid legal grounds that fully align with global data protection standards, as detailed below:

l   Service Delivery: To provide and maintain the app¡¯s core gameplay and functional features, verify normal usage access, and ensure stable, uninterrupted app performance at all times.

l   Legal and Regulatory Compliance: To meet mandatory legal record-keeping requirements, complete necessary regulatory filings, and respond to valid, lawful requests issued by official regulatory bodies.

l   Legitimate Business Operations: To strengthen overall app and data security, boost user experience and engagement, and send essential service-related messages such as app update alerts and system maintenance notices.

l   Explicit User Consent: To run personalized advertising campaigns or share limited data with trusted third-party partners, only after obtaining your clear, voluntary permission. Please note that some specific app features may not work properly if related data collection is declined.

Comprehensive Data Security Protections

We have built a complete, multi-layered security system to safeguard your personal information from unauthorized access, accidental or intentional data breaches, improper use, tampering and common cyber threats. Key protective measures include:

l   Industry-Grade Encryption Protocols: All data is protected by advanced encryption algorithms during transmission (using secure protocols including TLS 1.3) and while stored on our servers, blocking unauthorized interception or access.

l   Strict Data Access Limitations: Only pre-approved, authorized staff members can access collected user data, and full access activity logs are kept for regular security audits and accountability checks.

l   Ongoing Threat Monitoring and Defense: We conduct routine internal security audits, push timely system and security updates, and run real-time intrusion detection tools to lower risks including malware infections, hacker attacks and other malicious activities.

Your Rights and Control Over Personal Data

As a user of Magical Gems Match 3, you hold full rights to manage and oversee your personal data in line with global privacy regulations. Below is a detailed breakdown of your entitlements and how to exercise them, with all data handling practices aligned with applicable data protection laws.

Right to Access Your Personal Data

You are entitled to request a full, free copy of all personal information we have collected and stored about you, unless restricted by applicable legal exceptions. We reserve the right to limit partial data disclosure only if such disclosure would infringe on the privacy rights of other users or compromise the overall security of our app and server systems.

Right to Correct Inaccurate Information

If you discover any incorrect, outdated, or incomplete details in your stored personal data, you have the right to submit a formal correction request. For added convenience, certain basic data fields can be modified directly and independently via the in-app account settings panel without submitting a formal request.

Right to Request Data Deletion

You may file a request to have your personal data permanently deleted from our systems under the following qualifying scenarios:

l   The collected data is no longer necessary or relevant to the original purpose for which it was gathered.

l   There is no valid legal or operational basis remaining for us to continue storing and processing the data.

We will review and process all valid deletion requests without unreasonable delay, unless we are legally required to preserve the data for mandatory compliance purposes, such as meeting financial record-keeping rules or regulatory obligations.

Right to Restrict Data Processing

You can request that we limit or suspend the processing of your personal data in specific eligible situations, including:

l   During the period when we are verifying the accuracy of data you have disputed; please note that this temporary restriction may affect the functionality of certain app features.

l   If you believe our processing of your data violates applicable local or global privacy laws and regulations.

l   When data retention is required to support active legal claims, protect legal rights, or serve legitimate public interest purposes.

Right to Object to Data Processing

You reserve the right to object to our processing of your personal data at any time, even if such processing is justified under our legitimate business interests. We will only continue processing the data if we can prove overriding legitimate legal or operational grounds that supersede your privacy rights, as permitted by law.

Right to Data Portability

When technically viable, we will provide your personal data in a standardized, machine-readable digital format (such as CSV or JSON) upon your request, to support seamless data transfer to another service provider of your choosing. This right may be limited when necessary to protect the privacy of other users or safeguard the security of our internal systems.

Protection Against Automated Decision-Making

You have the right to opt out of fully automated decision-making processes that would produce significant or legally impactful effects on you, excluding scenarios where such automated processes are mandatory for core app security, essential operational functions, and explicitly permitted by relevant laws.

Right to Withdraw Consent

You may revoke any previously granted consent for data collection and processing at any time, with immediate effect for future activities. It is important to note that this withdrawal will not invalidate the legality of data processing actions completed before your consent was revoked, nor will it affect data processed by third-party partners in line with their own independent privacy policies.

Coordination with Third-Party Partners

In cases where we have shared your personal data with trusted third-party partners, we will notify these parties of your data correction, deletion, or restriction requests to the fullest extent feasible. At your explicit request, we can also provide a complete list of third-party entities that have received your personal data for legitimate service purposes.

Contact Us for Privacy Inquiries

If you have any questions, complaints, or formal requests regarding your privacy rights, data handling practices, or this policy, please reach out to our dedicated privacy team at the email below:

Contact Email: dkshubcontact@gmail.com

We pledge to respond to all inquiries and requests promptly, fairly, and in compliance with regulatory timelines. If you are unsatisfied with our response or resolution, you also reserve the right to submit a formal complaint to your local data protection authority.

Privacy Rights for California Residents (CCPA Compliance)

Right to Information Disclosure

As a California resident, you hold the right to submit a formal, targeted request to receive a comprehensive, itemized disclosure covering all relevant data activities from the immediately preceding 12-month period. This detailed breakdown will include the following critical components, with full transparency into our data practices:

l   Categories of Collected Personal Information: A full list of every classification of personal data we have gathered about you, organized by data type and usage context.

l   Sources of Personal Data: Clear documentation of where we obtained each category of your personal information, including direct user submissions, third-party integrations, and in-app activity tracking.

l   Specific Personal Data Records: Concrete, identifiable examples of the personal information we have collected tied to your user account and app usage.

l   Business Purposes for Data Use & Disclosure: A thorough explanation of the legitimate business reasons we used or shared your personal data, including core app operations, service optimization, and compliance-related needs.

Right to Request Personal Data Deletion

You reserve the unconditional right to submit a formal request for the permanent deletion of all personal information associated with your Magical Gems Match 3 account and usage. Please note that this right is subject to limited, CCPA-approved exceptions that allow us to retain specific data only when absolutely necessary, including the following scenarios:

l   Sustaining the delivery of core app functionalities and core user services that you actively access and utilize

l   Diagnosing and resolving technical glitches, performing routine system maintenance, and conducting targeted troubleshooting to ensure app stability

l   Complying with all applicable California state privacy statutes, federal regulations, and binding legal obligations

l   Carrying out ethical, public-interest focused scientific research that adheres to industry and regulatory privacy standards

l   Fulfilling mandatory legal and regulatory requirements that prevent immediate data deletion under state and federal law

Data Storage and Retention Practices

l   We reserve the right to retain your personal data on an indefinite basis only in two specific scenarios: if you have provided explicit, written, opt-in consent for extended retention, or if we are legally mandated to preserve the data by applicable federal, state, or local laws.

l   In the event that Magical Gems Match 3 discontinues operations, ceases active development, or is permanently removed from distribution platforms, all stored personal user data will be irreversibly and securely deleted from our servers and third-party hosting systems, with no residual copies retained.

Processing Procedures for CCPA Rights Requests

l   Our team is committed to responding to all valid CCPA requests promptly, with a target response window of 45 calendar days from the date we receive and verify your request. For unusually complex, detailed, or high-volume requests that require extensive data review, this timeframe may be extended to a maximum of 90 calendar days, and we will provide you with formal written notice of the extension prior to the original 45-day deadline.

l   We will not impose any administrative fees or processing charges for handling standard CCPA rights requests. Only in cases where requests are clearly excessive, repetitive, or frivolous will we assess a reasonable fee, and we will provide full written disclosure of all applicable costs and justification for the fee before moving forward with processing.

Fair Treatment and Non-Discrimination Guarantee

Exercising your statutory CCPA privacy rights will never result in discriminatory treatment or retaliation of any kind. Every user, regardless of whether they submit data disclosure, deletion, or other privacy requests, is entitled to full and equal access to the following:

l   Complete access to all app services, features, and gameplay content available to general users

l   Equal pricing structures, promotional offers, in-app deals, and loyalty rewards

l   Consistent, high-quality customer support and user service with no unfair restrictions

Special Privacy Protections for Minor Users

l   Magical Gems Match 3 is not designed, developed, or intended for use by children under the age of 13, and we actively structure our app to avoid appeal to this age group.

l   We do not knowingly collect, store, process, or share any personal data from users we know or have reason to know are under the age of 13.

l   We strongly encourage all parents and legal guardians to actively monitor and supervise their children¡¯s online activity, including usage of mobile applications like Magical Gems Match 3.

l   If you are a parent or legal guardian and believe we have unintentionally collected personal data from a child under the age of 13, please contact us immediately at dkshubcontact@gmail.com to request urgent, permanent deletion of that data.

l   Users between the ages of 13 and 16 must obtain active, express opt-in consent from a parent or legal guardian before creating an account, accessing, or using any services offered by Magical Gems Match 3.

Privacy Rights for EU/UK Residents (GDPR/UK GDPR Compliance)

Residents of the European Union and the United Kingdom are entitled to the following data protection rights under the GDPR and UK GDPR:

l   Right to Confirmation & Transparency: You have the right to submit a formal request to confirm whether we are processing your personal data, alongside a full, detailed breakdown of the scope, purpose, and specific nature of that data processing activity, including categories of data involved and relevant retention timelines.

l   Right to Rectification: If any personal data we hold about you is found to be inaccurate, outdated, or incomplete, you are entitled to request prompt correction or supplementation of that information. We will take swift action to update your data to ensure it remains precise and fully complete at all times.

l   Right to Erasure (Right to be Forgotten): You may submit a formal request for the permanent and irreversible deletion of your personal data, provided one or more of the following qualifying conditions are met: the data is no longer necessary for the original purpose for which it was collected; you have withdrawn your prior consent for processing, and no other valid legal basis for continued processing exists; you formally object to data processing, and we cannot prove overriding legitimate business interests that outweigh your privacy rights; or the processing of your data violates the terms of the GDPR, UK GDPR, or other applicable data protection laws.

l   Right to Object to Data Processing: You reserve the right to formally challenge and object to our processing of your personal data if you believe such activity infringes upon your fundamental privacy rights. In such cases, we will cease processing unless we can demonstrate a compelling, legally enforceable justification that overrides your objection.

l   Right to Data Portability: Upon your request, we will provide all personal data we process about you in a structured, widely accepted, and machine-readable format (such as CSV or JSON files). This format is designed to allow you to easily transfer your data to an alternative service provider of your choice without unnecessary barriers or delays.

To formally exercise any of the above GDPR/UK GDPR rights, please submit your detailed, verified request to our dedicated data protection contact email at: dkshubcontact@gmail.com

We are committed to reviewing and responding to all valid, complete data protection requests within 30 calendar days from the date of receipt. If you are unsatisfied with our response or believe your data protection rights have been violated and the matter remains unresolved, you retain the right to escalate your complaint to the relevant national data protection authority in your EU member state or the UK.

Third-Party Data Practices

We collaborate with a curated list of trusted third-party service providers to support core functionalities of Magical Gems Match 3, including analytics, ad delivery, and performance optimization. Each third-party partner operates under its own independent, self-managed privacy policy, which exclusively governs its data collection, processing, storage, and sharing practices. We exercise no control over the content, updates, or enforcement of these external policies, so we strongly encourage all users to review them thoroughly before engaging with app features powered by these partners.

Below are the direct links to the official privacy policies of our key third-party vendors:

l   Adjust: https://www.adjust.com/terms/privacy-policy/

l   Unity: https://unity3d.com/legal/privacy-policy

l   Pangle: https://www.pangleglobal.com/privacy

l   Mintegral: https://www.mintegral.com/en/privacy

l   Vungle: https://vungle.com/privacy/

l   Max/AppLovin: https://www.applovin.com/privacy/

l   ironSource: https://www.is.com/privacy-policy/

Measures for Protecting Minors

Safeguarding the privacy and safety of minor users stands as one of our core operational and ethical priorities. To uphold this commitment and align with global data protection standards for young individuals, we maintain strict, consistent practices regarding minor user data, as outlined below:

l   We never intentionally design our services to target minor users, nor do we knowingly solicit, collect, or process any personal data from individuals under the age of majority, in line with all applicable child privacy regulations worldwide.

l   In the event that we identify or are notified of the unintentional collection of personal data from a minor user through Magical Gems Match 3, we will immediately initiate contact with the minor¡¯s parent or legal guardian to disclose the situation and provide clear next steps.

l   Once we receive and verify a formal deletion request submitted to our dedicated privacy email address, we will act without delay to permanently and securely erase all inadvertently collected minor data from our internal systems and third-party partner platforms, with no residual data retained. The designated contact for such requests is dkshubcontact@gmail.com.

Privacy Policy Updates

We reserve the right to periodically revise, refine, and update this entire Privacy Policy to ensure ongoing alignment with evolving operational needs and regulatory requirements. Key triggers for policy updates include the following scenarios:

l   Amendments, new enactments, or changes to local, national, and international privacy laws and data protection regulations that govern our operations

l   Improvements to our internal data security protocols, service transparency measures, and user data governance practices

l   Operational updates, feature expansions, or service enhancements made to Magical Gems Match 3 that impact user data processing practices

We will communicate all material policy updates to users through clear, accessible channels, including prominent in-app notifications sent to all active users and public postings on our official digital platforms. Where mandated by applicable law, we will provide advance notice of upcoming changes prior to their implementation.

Unless explicitly stated otherwise, all revised policy terms will take immediate legal effect upon publication within the app or on our official channels. Continued access to or use of Magical Gems Match 3 following the publication of updated policy terms will constitute your full and binding acceptance of the revised provisions. If you do not consent to the updated terms, you may discontinue all use of the application at any time.

Contact Information

For all privacy-related questions, concerns, data access requests, deletion inquiries, or general feedback regarding this Privacy Policy and our data handling practices, our dedicated privacy team is available to assist you promptly. Please direct all communications to the following official email address:

Email: dkshubcontact@gmail.com

We are fully committed to addressing all user inquiries with complete transparency, thoroughness, and efficiency, and will respond to all legitimate privacy-related concerns in a timely manner.